According to a recent study, most mid- and large-sized organizations spend about 40% of their marketing budgets on content creation. Under pressure to develop a steady stream of “fresh” content for, organizations often prioritize quantity over quality. Their teams develop web content that lacks focus and purpose, and does not truly serve the needs of the organization or its target users.
Epigram workshops are a quick and effective way to give your teams the context, skills, and training they need to make sure the content they create delivers value. Customized to your organization’s industry and needs, these workshops provide focused training to equip your teams to create purposeful, high-quality web content on an ongoing basis.
If your organization is serious about improving the quality and effectiveness of its web content, Epigram’s onsite custom web writing workshops are ideal. Designed around your organization’s specific needs, our 1- or 2-day workshops give in-house content development teams the understanding, skills, and confidence to create user-centred, purposeful content.
In these workshops, we examine web writing best practices and what makes “good” (effective) content, from microcontent through social media. Hands-on exercises, including facilitated critiques and peer editing, give participants practice creating and revising case studies, product pages, or other “high-value” web or social media content for your brand.
Hire us to deliver a customized web writing workshop to sharpen your content team’s skills, and improve the overall quality and impact of your content.
BOOK A WORKSHOPAnytime, or as part of a website redesign, to teach internal teams how to apply a new content strategy.
To get the most out of your content, a clearly defined, commonly understood set of brand attributes and key messages is essential. Part of a content strategy, these are the foundational elements that determine what you need to say about your organization.
Designed to build consensus and clarity, our ½-day brand messaging workshops bring together key stakeholders to articulate your organization's brand and messaging. Participants work in groups of 2-3 to identify and talk about the main characteristics (brand attributes) and themes (key messages) of your brand. Through facilitated discussions, they then prioritize attributes and themes, identify commonalities, and resolve differences.
Hire us to help you gain clarity and alignment around your brand, and give your content greater focus.
Book a workshopAnytime, to improve chronically poor website content performance, or to refocus brand messaging after rapid growth or a merger.
